"Distinctive wins every time..."
Tony Clewett - Creative Director
With over 25 years of advertising experience, both at home and abroad, I've seen massive shifts in the way brands now stand out from the crowd.
As an experienced creative thinker and leader, I've helped shape some of this country's most iconic brands in the most unexpected ways. I've also been privileged to play a role in helping New Zealand tackle some of its more pressing issues - depression & anxiety, bullying and our rampant binge-drinking culture.
Formerly Chief Creative Officer of FEDERATION and FCB New Zealand, I'm now on a new mission - helping brands simplify and stand-out in today's overly cluttered marketing world.
Air New Zealand, Mitre 10, Auckland Transport, Ministry of Health, Massey University, Maritime New Zealand, NZ Post
100+ Creative and Effectiveness awards:
Multiple Gold Cannes Lions, D&AD Pencils, Gold's at One Show, AWARD, Spikes, Clio and AXIS.
Grand Prix at AXIS, EFFIES & NZDMA's.
New Zealand Creative Agency of the Year 2019 & 2013.
Judge: Cannes Lions, D&AD, One Show, AWARD, Adfest, Caples NYC, AXIS, NZDMA's, NZ Effies.