"Distinctive wins every time..."
Tony Clewett - Creative Director
With over 25 years of advertising experience, both at home and abroad, I've seen massive shifts in the way brands now stand out from the crowd.
"For Yellow Pages, I had the pleasure of creating (and dining in) a restaurant 10 metres up a Redwood tree in the award-winning 'Yellow Treehouse' campaign; experienced the nervous thrill of standing metres away as a dog drove a car for the first time in the globally recognised MINI/SPCA 'Driving Dogs' activation, and bought Mercury's 'Energy made Wonderful' platform to life by converting a classic car to electric. 'Evie' not only starred in the TV campaign, but toured the country for all to enjoy."
As an experienced creative thinker and leader, I've helped shape some of this country's most iconic brands in the most unexpected ways. I've also been privileged to play a role in helping New Zealand tackle some of its more pressing issues - depression & anxiety, bullying, and our rampant binge-drinking culture.
Formerly Chief Creative Officer of FCB New Zealand, I'm now on a new mission - helping brands simplify and stand-out in today's overly cluttered marketing world.
100+ Creative and Effectiveness awards:
Multiple Gold Cannes Lions, D&AD Pencils, Gold's at One Show, AWARD, Spikes, Clio and AXIS.
Grand Prix at AXIS, EFFIES & NZDMA's.
New Zealand Creative Agency of the Year 2019 & 2013.
Judge: Cannes Lions, D&AD, One Show, AWARD, Adfest, Caples NYC, AXIS, NZDMA's, NZ Effies.